Myke Towers Collects His 11th No. 1 on Latin Airplay Chart as ‘La Falda’ Takes Over

Myke Towers pounces to No. 1 on Billboard’s Latin Airplay chart as “La Falda” races from No. 5 to lead the list dated Feb. 24. The song, announced on Towers’ X account in November, is the focus track from his 23-song album LVEU: Vive La Tuya… No La Mía, which debuted and peaked at No. 9 on Top Latin Albums on the Dec. 9-dated list.

With the new leader, Towers collects his 11th Latin Airplay No. 1 and second in 2024, after the Yandel collab, “Borracho y Loco” (Feb. 17 chart). “La Falda” likewise ascends to No. 1 on Latin Rhythm Airplay, securing the Puerto Rican rapper and singer also an 11th champ there.

For the tracking week Feb. 9-15, “La Falda” registered 10.54 million audience impressions in the U.S., up 47% from the week prior, according to Luminate, and takes the Greatest Gainer honors.

Towers’ run of Latin Airplay No. 1s began just a little more than three years ago, when “Caramelo,” with Ozuna and Karol G, peaked at No. 1 in late 2020, where it remained for three weeks. Here’s a look at his collection of wins on the overall radio ranking:

Title, Artist, Peak, Weeks at No. 1

Thanks to its radio haul, “La Falda” pushes 18-12 on the multimetric Hot Latin Songs chart, which blends streaming activity, digital sales, and radio airplay.

“La Falda” rises to new peaks on both Global charts as well. It lifts 85-75 on Billboard Global 200, powered largely by with 24 million worldwide streams. Meanwhile, it pushes 56-47 on Global Excl. U.S. supported in great part by 20 million clicks outside the U.S.