Holly Willoughby quits This Morning 'for me and my family'

Image source, Getty Images

Holly Willoughby, pictured at the 2022 National Television Awards

Holly Willoughby has said she is quitting ITV show This Morning after 14 years "for me and my family".

She had been absent from the daytime programme since last week, when a man was charged with soliciting to commit murder over an alleged plot to kidnap the TV presenter.

"I have let ITV know today that after 14 years, I will not be returning to This Morning," she posted on Tuesday.

Her statement didn't refer directly to last week's alleged incident.

She added: "It's been an honour to just be part of its story and I know this story has many chapters left to go. Sadly, however, I now feel I have to make this decision for me and my family.

"I will miss you all so much."

The news also comes five months after the show was engulfed in scandal when her former co-host Phillip Schofield left after admitting lying to bosses about an affair with a younger colleague.

Willoughby, 42, thanked everybody who has worked on the programme, writing: "This is such a difficult goodbye, you are incredible and I forever will be proud of what we've done together."

She added: "Thank you to everyone at ITV for being supportive. To every guest who has sat on our sofa, thank you.

"Most of all, thank you to the wonderful viewers. You've been so loyal, so supportive and the very best company every day."

ITV's managing director of media and entertainment Kevin Lygo said: "We are sad that Holly is leaving This Morning, but respect her decision which we know will have been extremely difficult for her to make.

"Holly is one of the best loved, respected and most accomplished broadcasters in the UK.

"She has been at the heart of This Morning for the past 14 years, and she is adored by our viewers.

"Holly has brought her unique brand of warmth, energy, humour and fun to one of the country's most popular daytime shows, and everyone on the programme will miss her enormously.

"She remains a much loved member of the ITV family and we look forward to continuing to work with her in the future."

Image source, Getty Images

Willoughby and Schofield hosted This Morning guests including the future King and Queen, who appeared in 2018

This Morning co-host Alison Hammond replied to Willoughby on Instagram: "This is a very sad day! Love you."

Regular contributor Vanessa Feltz added: "We will miss you so very much my darling."

Willoughby, who has three children with her husband Daniel Baldwin, presented her final episode of the show last Wednesday.

On Thursday, she was reported to be under police protection at her home.

Gavin Plumb, of Potters Field, in Harlow, Essex, appeared in court on Friday accused of "soliciting, encouraging, persuading, endeavouring to persuade or proposing to a third party" to murder Willoughby last week.

He was remanded in custody to appear for a plea hearing at Chelmsford Crown Court on 3 November.

This Morning is now at a crossroads. The format could certainly survive with new presenters - but ITV could just as easily take the opportunity to do something new with their mid-morning slot.

It's unlikely the daytime show would be cancelled, at least immediately. That would leave a three-hour gap in the schedule which would not be easily filled.

The show is relatively cheap to make and the core format - recipes, agony aunts and celebrity interviews - is something that isn't dependent on consistency of the personalities presenting it.

It's worth noting that ITV never replaced Piers Morgan after his exit from Good Morning Britain in March 2021. The programme has survived perfectly well for two-and-a-half years with a rotating roster of guest presenters, because ultimately it's the format of news and entertainment that people tune in for.

Having said that, if ITV were thinking of doing something different This Morning, this would be an opportune moment to do it. The show has, after all, been on air since 1988.

Now that both Schofield and Willoughby have exited, ITV could be tempted to shake up the brand, and launch a new programme - with a new title, new studio, new branding and new presenters - but with a similar format.