The Cavemen duo have successfully revitalized classic Igbo highlife music, but can they sustain this momentum, capitalize on this success, and live longer than the hype?
That, actually, remains to be seen. But based on how things have been going for the guys, I guess it’s reasonable to make a few assumptions about what trajectory their careers might take after a couple of months.
The Cavemen, two guys doing highlife music, gained mainstream attention in 2020, during the lockdown when their album “Roots” became a hit. Everyone was feeling it, and it was topping charts.
In a year where Wizkid, Burna Boy, Olamide, and other big artists created awesome projects, The Cavemen had managed to sneak theirs into the list of worthy albums of 2020. They even snagged an award over Brymo at the 2021 Headies.
It was indeed an important time for the industry too, because it meant that people could now look beyond the biases and listen to good music. That, on its own, sold music for The Cavemen, but would just that be enough? Obviously not.
While this year they’ve already released a sophomore album, they haven’t really gained a lot of attention with everything going on in the industry. Not from fans, anyway.
From fellow artists, though, they’ve been receiving a lot of stimuli. It’s understandable. Mainstream artists are trying to capture alternative audiences by doing stuff that will drive those markets. So what do they do? They feature an artist like The Cavemen.
So far, Phyno, Kizz Daniel, Buju, Moelogo, and more have featured The Cavemen on their respective projects. It offers some diversity that their music might be lacking and it’s a good opportunity. But how long can The Cavemen sustain this?
We’ve seen this over and over. Artists use an artist that’s popping, and move on when a new one comes along. That could easily happen to The Cavemen.
On top of that, it’s not like they will be able to recreate what they did with “Roots,” in which case their relevance will continue to wane and wane until no one cares about them anymore. This may happen in ten years, or five, or worse, two. Or maybe it has already happened and we don’t know it?
What do you think?
Do You Think The Cavemen Will Be Able To Survive After The Hype Is Gone?
Let’s hear from you.
Drop a comment.
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