Tourism is a major contributor to the income of Africa as a continent. Tourists flock to Africa for numerous reasons; to explore a new culture, to enjoy world-class resorts, to view our incredible range of wildlife.
Understandably, the pandemic has affected this section of our income enormously, but leaders of the tourism industry are finding ways to diversify. Here are some of the most inventive ways that the tourism industry has combated losses this year.
Land-Based iGaming Industry in South Africa
The land-based gaming industry, namely casinos, accounted for a generous portion of South Africa’s tourism industry. Unfortunately, owing to travel restrictions this industry has been hit hard.
Tourists and locals alike are unable to play in many casinos as they have had to remain closed, both because of rulings, and because operating with a local consumer base only would make it impossible to make ends meet and pay staff. Large operators such as Tsogo Sun and Sun International are pressing for the total legalization of online casinos in South Africa.
Currently, the legal framework does not allow online casinos to set up in South Africa. However, it is legal for South Africans to play at online casinos that are based in other countries. Sites such as casinos.co.za provide detailed reviews on casinos that cater to a South African audience.
They note which casinos allow players to play in South African Rand and provide betting on sports tournaments from within the country. As such, online casinos are incredibly popular with South Africans, yet South Africa is the only country that cannot benefit from the profits that these sites make.
With the added pressure from two of the largest land-based casino operators in the country, as well as blows to profits from the pandemic, it is likely that the government will reconsider these laws, enabling their country to make the most of this avenue of income.
Introducing Community Museums in Nigeria
With tourism expected to rise during this year, the Nigerian Minister of Information and Culture has announced plans to capitalize on visits to museums.
He noted that many tourists spend a great deal of time and money visiting museums and cultural centers in Nigeria’s large towns and cities, but that this means of income doesn’t exist in smaller towns and villages.
Part of the reason is that tourists tend not to visit the more rural communities, but the minister suggests that if community museums were built then tourists would follow.
The benefits of this plan are twofold, firstly that tourists would spend money at the community museums, which would directly impact the local economy. Secondly, tourists will make a visit to rural communities when they might otherwise not have.
The presence of tourists will boost trade for local restaurants, craftspeople, and hotels. As such, the plans to build community museums in these areas are well underway. We have covered these plans in greater detail at naijaloaded.com.
Virtual Safaris in Kenya
One of the industries that have had to be the most creative in order to avoid monetary losses is the safari industry. People love coming on safari to feel close to wild animals and with travel plans being canceled this sadly has not been possible for many.
Being out in the back of a jeep, feeling the wind through your hair, and spotting a pride of lions in the distance is a feeling that is impossible to recreate, but inventive tourism industry experts have invented something that comes a close second during the pandemic.
Virtual safaris use webcams positioned strategically across nature reserves and popular safari locations that live stream to websites. These live streams can be viewed by safari enthusiasts, sometimes for free, sometimes by signing up to a paid account through a third party such as Patreon.
The free sites are able to be monetized through targeted advertising and sponsored blog posts, whilst the Patreon model relies on the generosity of animal lovers to pay the bills.
Whilst the cost of viewing a live stream of a watering hole is very small compared to booking a week’s safari, this method allows a safari park to reach a far larger audience than ever possible before, meaning that a great number of small profits add up to the same as a far smaller number of large ones. It is likely that even once travel restrictions are eased that these virtual safaris will continue, thanks to their huge success and low running costs.
Source: Naijaloaded News